How this site came to be

Felt like writing. But what’s writing if no one reads? tbh Substack is for subscription begging. So, as one does, Bought a website. Hosting fees too high. Fired up a local server, ripped WordPress to raw HTML, pushed the first commit to Git – a grenade lobbed into the void.

Glitches everywhere, errors twitched, stories barely published. Updates won’t be regular, but when they hit – they hit. Most of the writings will be somewhat self indulgent, so beware the first person narrative.

And honestly? No one’s reading this either.

About Me

I’m Dhruv. Professionally, I sell AI – to the giants you swear by and the obscure outfits you’ll never know existed.

Beyond that: endurance sports for the mind, black coffee for the spirit, and chasing experiments(like this) that occasionally work. Reading keeps me sane – fiction, philosophy, anything with teeth. Big time history enthusiast. Small time conspiracy theorist.

I write long-form essays and stories — about how the internet changes us, about rituals, and little cultural fissures.

If you want to reach out, ping me at yadavdhruv96@gmail.com

Stories & Essays

We used to surf, now we scroll
October 10, 2025
In what might prove to be one of the lesser-talked-about aspects of the dead internet theory, the demise of surfing itself. As a child of the early 2000s...
God, Now Available on UPI!
April 6, 2025
Delhi-Gurgaon commute, in its truest sense, demands patience. A test of endurance, an exercise in shared suffering. You sit, you wait, you form a silent kinship with fellow...
Dragon out of the Dungeons
February 28, 2025
Dungeons & Dragons seem like the nerdy wetdream resonant of living a life not yours, completing adventures you wouldn’t dare embark on, swinging swords and dicks in equal...
Pheidippides of the Concrete Jungle
December 16, 2024
As Creedence Clearwater Revival tells me to run through the jungle, I carve a path through this concrete one. It rained a few hours back; the cold wind...
Shame and Suffering of a Sober Sunday 
December 7, 2024
Another trip ‘around the sun. Another year spent juicing the last drops from the overworked well of dopamine. I have been down with fatigue and headaches the past...
Third Floor Symphony
November 30, 2024
Horns are going off competitively, each car trying to outdo the other in pitch and persistence – some sharp and abrupt, others drawn-out and wailing, creating a symphony...